How important is online marketing for businesses that conduct most of their transactions offline?
Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. "With the overwhelming majority of today's consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales," Miller reports. "Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area."
Miller stresses that failure to engage in online marketing can have devastating results on an organization' success. "If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area."
According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:
10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare
Miller emphasizes that the need for online marketing is not limited to the industries listed above. "Online marketing is quickly becoming critical to survival in today's economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace."
Showing posts with label Need. Show all posts
Showing posts with label Need. Show all posts
Wednesday, August 15, 2012
Thursday, July 26, 2012
401k Rollover To Ira
Some Questions To Think About
You are changing jobs and about to make a 401k rollover to IRA, of the traditional type. Before you make a 401k rollover to an IRA, let me ask you some questions and maybe give you a few things to think about.
Have you been happy with your returns over the last few years? Most 401ks are dependent on mutual funds and the volatile stock market. So, many people have not been happy to see their quarterly statements, lately.
They Could Have Been Smiling
If they had taken a 401k rollover to IRA, of the self-directed or self-managed type, they could have been smiling. You see, self-directing offers more investment options than the typical stocks, bonds and bank CDs. I am sure that somewhere along the line, someone told you to diversify, but they might have only meant to invest in a variety of different stock options, while keeping a little money in the safety of a bank CD or a government bond.
You Can Diversify
If you make a 401k rollover to an IRA that is truly self-directed, you can truly diversify. Sure, you can keep some stock market shares, particularly if you hold some of the blue-chips. But, you might also want to consider other, more unique investment options.
These days, if we want to secure our retirement, we need some more unique approaches. The average rate of return is no more than 5% per year. Do you know what the inflation rate for the next 20 years is expected to be? 5%.
Don't Continue On The Same Path
If you make a 401k rollover to an IRA and you continue to earn only 5%, then your account value really will not have grown in 20 years, because the buying power will be exactly the same. Of course, compounding interest can get you a little bit ahead in this numbers game, but imagine if you could earn 10, 20 30 percent or more over the next twenty years.
The Hidden Real Estate Market
If you make a 401k rollover to IRA and invest in real estate, you can easily see those kinds of returns. There is one sector of the housing market that is doing quite well, right now. You should learn more about this hidden real estate market before you make a 401k rollover to an IRA, if you want to be wealthy in 20 years, that is.
Here's a little more advice. Make sure that your 401k rollover to IRA is a direct-rollover or transfer. There's less paperwork involved and the transaction is not reported to the IRS.
The 60 Day Time Limit
A 401k rollover to an IRA that involves you as the middle man requires that all assets be liquidated and you only have 60 days to find a new custodial company. If you make a mistake, you could end up paying heavy taxes and penalties at the year's end.
You also might want to consider a 401k rollover to IRA of the Roth type. That way, you could accumulate tax-free wealth over the next 20 years and regardless of how much you took per year after retirement, you would never pay taxes. It's something to consider, at least.
You are changing jobs and about to make a 401k rollover to IRA, of the traditional type. Before you make a 401k rollover to an IRA, let me ask you some questions and maybe give you a few things to think about.
Have you been happy with your returns over the last few years? Most 401ks are dependent on mutual funds and the volatile stock market. So, many people have not been happy to see their quarterly statements, lately.
They Could Have Been Smiling
If they had taken a 401k rollover to IRA, of the self-directed or self-managed type, they could have been smiling. You see, self-directing offers more investment options than the typical stocks, bonds and bank CDs. I am sure that somewhere along the line, someone told you to diversify, but they might have only meant to invest in a variety of different stock options, while keeping a little money in the safety of a bank CD or a government bond.
You Can Diversify
If you make a 401k rollover to an IRA that is truly self-directed, you can truly diversify. Sure, you can keep some stock market shares, particularly if you hold some of the blue-chips. But, you might also want to consider other, more unique investment options.
These days, if we want to secure our retirement, we need some more unique approaches. The average rate of return is no more than 5% per year. Do you know what the inflation rate for the next 20 years is expected to be? 5%.
Don't Continue On The Same Path
If you make a 401k rollover to an IRA and you continue to earn only 5%, then your account value really will not have grown in 20 years, because the buying power will be exactly the same. Of course, compounding interest can get you a little bit ahead in this numbers game, but imagine if you could earn 10, 20 30 percent or more over the next twenty years.
The Hidden Real Estate Market
If you make a 401k rollover to IRA and invest in real estate, you can easily see those kinds of returns. There is one sector of the housing market that is doing quite well, right now. You should learn more about this hidden real estate market before you make a 401k rollover to an IRA, if you want to be wealthy in 20 years, that is.
Here's a little more advice. Make sure that your 401k rollover to IRA is a direct-rollover or transfer. There's less paperwork involved and the transaction is not reported to the IRS.
The 60 Day Time Limit
A 401k rollover to an IRA that involves you as the middle man requires that all assets be liquidated and you only have 60 days to find a new custodial company. If you make a mistake, you could end up paying heavy taxes and penalties at the year's end.
You also might want to consider a 401k rollover to IRA of the Roth type. That way, you could accumulate tax-free wealth over the next 20 years and regardless of how much you took per year after retirement, you would never pay taxes. It's something to consider, at least.
Tuesday, June 26, 2012
Commercial Leases - What You Need To Know
Many people think that leasing for commercial purposes are easy as cooking rice. But in actuality, it is far from easy. When renting for commercial purpose, you have to consider lots of things. A commercial lease is also a very important factor to the success of your business. Your lease in a building can also be considered an investment for you. In a commercial lease, you might just want to lease a floor in the building, a stall in a mall or for big business, you might want to lease the whole building.
When signing commercial leases, there are terms that you must be familiar with first and you also have check the details of the lease. You must ask questions and you should also make changes and suggest so that the lease agreement is both beneficial to you and your landlord. Here are the terms you must be familiar with:
The use clause This clause is placed in the contract to protect the property you are renting. All the things you can and cannot improve or remove in the building can be found in this clause. You must be very careful in checking this part of the contract because it will greatly impact your business especially if the ambience or environment of your place will impact your salability to the customers.
The exclusivity clause Having a competitor in front of your stall is not good for your business. In the exclusivity clause, you can include an exclusivity clause wherein it would say that a competition in your kind of business should not be positioned near your stall. This is usually the case when you are renting a stall in the mall or a compound where there are lots of stalls available for commercial leases.
The premises The lease contract should clearly state and defined the premises included in your lease. Also ask your landlord to include the common area, if there are any, in the premises you are leasing.
The security the security of the building is a big concern for businesses. The lease contract must clearly state who is responsible for the security of the building. If the building is big and constitutes lots of floors, the lease should specify which part of the building is the concern of the owner and which is the concern of the leaser.
Clarifications on the renewability of the contract should also be asked from the landlord but does not necessarily have to be included in the lease contract. It is important that the leaser knows if he will be able to renew the lease to the property so that he can make plans ahead. Resolution for disputes over the lease of the property should be included in the lease contract. This way, the landlord could not just evict the leaser when disputes occur.
Terms and conditions regarding the lease of a commercial property may be a little confusing if you have no knowledge of some legal things. If so, then you must consult a legal advisor on this matter.
When signing commercial leases, there are terms that you must be familiar with first and you also have check the details of the lease. You must ask questions and you should also make changes and suggest so that the lease agreement is both beneficial to you and your landlord. Here are the terms you must be familiar with:
The use clause This clause is placed in the contract to protect the property you are renting. All the things you can and cannot improve or remove in the building can be found in this clause. You must be very careful in checking this part of the contract because it will greatly impact your business especially if the ambience or environment of your place will impact your salability to the customers.
The exclusivity clause Having a competitor in front of your stall is not good for your business. In the exclusivity clause, you can include an exclusivity clause wherein it would say that a competition in your kind of business should not be positioned near your stall. This is usually the case when you are renting a stall in the mall or a compound where there are lots of stalls available for commercial leases.
The premises The lease contract should clearly state and defined the premises included in your lease. Also ask your landlord to include the common area, if there are any, in the premises you are leasing.
The security the security of the building is a big concern for businesses. The lease contract must clearly state who is responsible for the security of the building. If the building is big and constitutes lots of floors, the lease should specify which part of the building is the concern of the owner and which is the concern of the leaser.
Clarifications on the renewability of the contract should also be asked from the landlord but does not necessarily have to be included in the lease contract. It is important that the leaser knows if he will be able to renew the lease to the property so that he can make plans ahead. Resolution for disputes over the lease of the property should be included in the lease contract. This way, the landlord could not just evict the leaser when disputes occur.
Terms and conditions regarding the lease of a commercial property may be a little confusing if you have no knowledge of some legal things. If so, then you must consult a legal advisor on this matter.
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